This week Kyle is joined by Melissa Balmer, Founder and Director of PedalLove.org - a non-profit cultivating the power of storytelling to elevate the voice and impact of women for creating more active, mindful mobility for everyone. Melissa discusses the role of storytelling in advocacy, provides examples for how personal narratives can combine with data, and provides context for stories play in diversifying the representation of participants making change around the world. Melissa and co-author Jay Walljasper will release their new book “The Surprise Promise of Bicycling for America” later this spring https://goo.gl/ep1UTX.
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